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KMC Corporation's Vision is to build Total Brand Value by innovating to deliver consumer value and customer leadership faster, better and more completely than our competition. This Vision is supported by two fundamental principles which provide the foundation for all of our activities: Organisational Excellence and Core Values.
Attaining our Vision requires superior performance and continually striving for improvement in every area and at every level of the organisation.
Our performance will be guided by a clear and concise strategic statement for each business unit and by an ongoing Quest for Excellence within all operational and staff functions.